According to data published today, Thanet’s tourism industry demonstrated an impressive recovery in 2023.
The latest tourism statistics show a significant rebound post-pandemic. This underscores the resilience of the sector and its pivotal role in Thanet’s economy. The study, commissioned by Local Visitor Economy Partnership (LVEP) Visit Kent, uses the industry-respected Cambridge Economic Impact Model. This measures the volume and value of tourism within a destination, as well as the effect of visits and visitor expenditure on the local economy.
The detailed report confirms that Thanet’s tourism industry has shown strong signs of recovery. Visitor numbers reached 99% of pre-pandemic levels, with 4.6 million people choosing to visit Thanet in 2023. This demonstrates growth of 18% versus trips in 2021.
Thanet’s tourism industry has not only rebounded in volume, but also made significant strides in value. Versus 2021, generating £349 million in revenue and reaching 99% of 2019 levels, marks an impressive 65% rise. Such robust recovery figures demonstrate that once again the district’s tourism sector is proving its vital role within the local economy.
Tourism also continues to boost local employment, supporting 8,257 jobs across Thanet. It represents 19% of the total employment within the district. These figures underscore the industry’s importance, not just as a driver of economic recovery but also as a cornerstone of local employment.
The number of overseas visitors to Thanet has surged significantly, with 171,300 trips made in 2023, exceeding pre-pandemic levels by 12%. This growth reflects the isle’s continued appeal to international visitors and the successful efforts to promote the district as a visitor destination, globally.
Day trips to Thanet have also performed well, nearing 2019 levels with 4.1 million day trips, a 15% increase compared to 2021. Spending on day trips reached £163 million, a 65% increase compared to 2021. These results further highlight the popularity of domestic travel and its contribution to the visitor economy.
In addition to leisure, the report also shows an increase in the number of people coming to Thanet for business purposes; in 2023, these contributed 8% of total visits, up from 1% in 2021. These year-round visits will help to support Thanet’s local businesses outside of the main summer season.
Cllr Ruth Duckworth, Cabinet member for Regeneration and Growth at Thanet District Council, said: “This latest research shows an extremely positive picture for tourism in Thanet, with an impressive increase in visitor numbers, from both the UK and overseas. The Isle is unique; we have a stunning coastline with award winning beaches and bays. Our towns each have a distinctive character, mixing classic seaside heritage with a modern, creative appeal.
“Clearly, Thanet is recognised for the diversity of what it can offer to visitors, and this is thanks in no small part to the many people who work in the tourism industry.
“We are committed to supporting local businesses to boost tourism still further, and importantly, outside of the main summer season. The planned regeneration projects, both through the Margate Town Deal and Levelling Up Fund, will bring huge benefits to the visitor sector and the wider local economy.”
Visit Kent Chief Executive, Deirdre Wells OBE, commented ”This remarkable recovery in Kent’s tourism sector highlights the resilience and adaptability of our industry. Reaching 99% of pre-pandemic visitor volumes, and generating £4.1 billion in revenue, demonstrates the vital role tourism plays in driving economic growth, supporting over 77,000 jobs, and showcasing Kent as a premier destination for visitors from near and far.
“As we continue to celebrate Kent’s rebound and recovery, it’s crucial to also acknowledge the industry’s ongoing challenges, particularly with the current economic pressures and operational costs that our local businesses face daily. Through our newly launched Destination Management Plan, we’re committed to addressing these challenges head-on, supporting our partners, and advocating for policies that help sustain the industry. It is clear that, despite the strides we’ve made, there is more work ahead to ensure tourism in Kent continues to thrive and ultimately reaches its full potential.”
To access the full Thanet Economic Impact Study 2023 report please visit the Visit Thanet website.
For more information about Thanet, please go to VisitThanet.co.uk
